Papitas is a Cuban street food brand bringing vibrant pop-ups to Glasgow with a local twist.

The challenge was to create an identity that could stand out in a crowded food scene while capturing the personality, energy and cultural roots behind the brand.

We created a character-led visual world inspired by traditional Cuban vendors and Marlon’s late grandfather, the soul of Papitas. He became the face of the brand, adding a human, story-driven layer to the experience.

Bold, playful typography complements the character, creating an upbeat identity that feels expressive, warm and effortlessly vibrant across every touchpoint. An identity that reflects the owner’s energy and passion for the food he makes and the experiences he provides in every event.