Culture Feed is an online platform that highlights a wide range of cultural events happening in Scotland, ensuring fans of the Scottish art scene don’t miss a single event.

Its ethos is to celebrate the success of Scotland’s creatives and help foster a strong cultural scene, keeping its audience informed about all the interesting work happening around them.

Culture Feed needed a brand identity that felt contemporary, while also being clear, straightforward, and playful. We developed a logo incorporating geometric shapes within the negative space, which could then be used to highlight text across their content. They also needed a series of key visuals and social media templates that could be used and replicated consistently.

The colour palette uses five distinct colours to differentiate between cultural categories, making each one instantly recognisable.