While working as a Creative and Art Director at Bright Signals, we collaborated with Public Health Scotland on a campaign encouraging parents to sign consent forms sent home by schools for children to receive their HPV and Meningitis vaccines, while also highlighting the risks of not getting them.

Our challenge was that many children don’t even hand the paper forms to their parents, creating a missing communication point between school and home. The aim was to encourage conversation, making these topics feel more open and normalised within families.

We took inspiration from family group chats, a visual device that feels relatable for both parents and children, and created short animations that showcase quick, conversational scenarios. This approach added a lighthearted tone and sense of humour, while still clearly communicating the seriousness of the consequences of not vaccinating.