While working as a Creative and Art Director at Bright Signals, we collaborated with the Scottish charity Children 1st to create an emotional campaign for the 2021 festive season.

Unfortunately, many children in Scotland come from disadvantaged backgrounds, with families having to decide whether to put the heating on or feed their children. These situations can have a significant impact on children’s mental health. Organisations like Children 1st help families feel supported and children feel safe and loved. However, waiting lists for care and support continue to grow. With people’s support, Children 1st can have the means to assist more children, more quickly.

The aim of this campaign was to highlight that, for some children, the best Christmas present they can receive is simply access to the support they need, so they can continue to experience a safe and happy childhood.