While working as a Creative and Art director at Bright Signals, we worked closely with Beam Suntory in campaigns for their own Roku Gin. One of these campaigns was ‘Alive with the seasons of Japan’, a Spring/Summer campaign that aimed to highlight the uniqueness of the ingredients that go into this Japanese craft gin.

We evolved their existing look and feel, creating a contemporary and vibrant visual world where the ingredients literally came to life with the expertise of London-based photographer Jonathan Knowles and the help of stylist Sophie Surridge and editor Christopher Sneddon.

The responses were so positive that we ended up creating extra content for the Autumn/Winter seasons, with a richer colour palette.

The result was a two-year campaign with a TV & digital advert, seasonal Food Network sponsorships and social media serve/recipe content.