While working as a Creative and Art Director at Bright Signals, we collaborated with the National Museums Scotland on a campaign to encourage families to visit the museum.

The campaign aimed to position the museum as an always-on destination — a place you can visit more than once, and a go-to option for parents looking for inspiration on things to do with their children.

Visually, we drew inspiration from timeline layouts often seen in museums and gave them a playful, vibrant twist to better appeal to our target audience.

A quirky narrator added depth to the campaign, helping to highlight the wide-ranging offering of National Museums Scotland.