Papercup is a coffee institution in Glasgow’s West End. As the local café scene became increasingly competitive, they needed a refresh of their iconic logo — something with more personality and stronger recognition — alongside a cohesive visual system that could unify the brand across touchpoints.

Known for their innovative approach to roasting and brewing, the new identity reflects this through a bold and distinctive visual language. A cohesive colour palette and a series of playful illustrations were introduced across key applications, from coffee bags and menus to loyalty and tasting cards, alongside a refreshed logo featuring a coffee cup motif.