Fraser McMillan is a Glasgow-based musician and guitar tutor with over a decade of experience, offering one-to-one lessons across Scotland.

We developed a new identity that positioned Fraser as both reliable and approachable. Rooted in calming green tones, the palette reflects his connection to the natural world and mirrors his patient, gentle character.

The handwritten logotype and organic guitar illustrations highlight the tactile, hands-on nature of Fraser’s practice, from teaching and performing to repairing guitars in his home studio.

Alongside the identity, we created a range of promotional materials, including posters, business cards and the foundations for a new website, supported by a set of photographic assets that reinforce the project’s soft, earthy art direction.